SEO vs SEM: Which Strategy Works Better for Your Business
SEO drives 67.6% of all search clicks through organic rankings, while SEM captures 32.4% via paid ads, according to Backlinko data. Businesses combining both achieve 2-3x higher ROI through hybrid strategies that leverage immediate traffic and long-term sustainability. This comprehensive SEO vs SEM comparison breaks down the SEO vs SEM difference, explores SEO vs SEM marketing tactics in detail, and…