CompareSEO is a Google Partner certified PPC management agency in India. Our certified Google Ads specialists manage paid search, display, shopping and social ad campaigns that deliver maximum ROI for Indian businesses. We’ve managed over Rs.5 crore in ad spend across 100+ PPC campaigns in India.
PPC Services We Offer
Google Search Ads
Appear at the top of Google for high-intent keywords exactly when your customers are ready to buy. We write compelling ad copy, build tightly themed ad groups and continuously optimise for lower Cost Per Click (CPC) and higher Quality Score.
Google Display Ads
Reach potential customers across 2 million+ websites in Google’s Display Network with visually compelling banner ads. Ideal for brand awareness and remarketing campaigns.
Google Shopping Ads
For e-commerce businesses, Shopping Ads drive highly targeted product-level traffic. We set up and optimise your Google Merchant Center feed, bidding strategy and product data for maximum ROAS.
Meta Ads (Facebook & Instagram)
Reach your exact target audience on Facebook and Instagram using advanced interest, behaviour and lookalike audience targeting. We create and test multiple ad creatives to find the highest-converting combinations.
YouTube Ads
Video advertising on YouTube with TrueView, Bumper and Discovery campaigns. We script, produce (optional) and optimise video ads for brand awareness and direct response goals.
Remarketing Campaigns
Re-engage website visitors who didn’t convert with targeted ads across Google, YouTube and Meta platforms. Remarketing typically delivers 3–5x higher conversion rates than cold traffic.
Our PPC Management Process
- Free PPC Audit — analyse your current campaigns, wasted spend and opportunities
- Strategy & Setup — campaign structure, keyword research, audience targeting
- Ad Creation — compelling copy, A/B test variants, landing page alignment
- Launch & Monitor — daily bid management, negative keyword pruning
- Optimise — weekly optimisation for CTR, Quality Score and conversion rate
- Report — transparent monthly reports with ROAS, CPA and revenue data
PPC Results — Client ROI Case Studies
- Delhi FMCG brand: ROAS of 8.2x on Google Shopping within 3 months
- Noida SaaS company: Cost Per Lead reduced from Rs.2,400 to Rs.680 in 60 days
- Mumbai education institute: 340% increase in admissions enquiries via Meta Ads
PPC Management Pricing India
- Starter PPC — Rs.10,000/month management fee (up to Rs.50,000 ad spend)
- Growth PPC — Rs.18,000/month management fee (Rs.50,000–Rs.2,00,000 ad spend)
- Enterprise PPC — Custom pricing (Rs.2,00,000+ ad spend)
Note: Ad spend is paid directly to Google/Meta by the client. Management fee is separate.
Why Google Partner Certification Matters
As a Google Partner agency, CompareSEO has met Google’s stringent requirements for ad spend, campaign performance and certification. This means access to Google’s beta features, dedicated Google support and the highest level of Google Ads expertise.
FAQs — PPC Management India
What is a good ROAS for Google Ads in India?
A good ROAS (Return on Ad Spend) for Google Ads in India is typically 4x–8x, meaning Rs.4–Rs.8 revenue for every Rs.1 spent on ads. This varies significantly by industry and product margin.
How much should I spend on Google Ads in India?
For most small businesses in India, a starting budget of Rs.20,000–Rs.50,000/month is recommended. This allows enough data for optimisation. We’ll recommend the right budget based on your goals and competition level.
Can you manage both SEO and PPC together?
Yes — and this is our recommended approach. SEO + PPC together gives you both immediate paid visibility and long-term organic growth. Our Growth Digital plan includes both services.