Search Engine Optimization is an online marketing method to improve the website presence in the search results from major search engines. It is a process to attract more and more readers and customers to a website through search engines. A web page is optimized for appearing at the top list of search results for targeted search terms.
CompareSEO offers social networking, marketing and social media optimization services. SMO may be defined as a method to access new customers by exploring the popular social media sites. SMO services are created to help companies to build a brand and market their products and services through online social networks.
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Reputation management refers to influencing and controlling an individual's or business's reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results.